As Net-Results made its debut trade show appearance at ad:tech Chicago, 2009, we were extremely pleased and excited at the turnout and fantastic response to us and the growing response to Marketing Automation. Although ad:tech Chicago is regarded as the … Continued
shopping cart abandonment
Winning Customers with Online Coupons
1 CommentMarketing tactics are hot and cold as time passes, but no matter what business or industry, one thing remains consistent: Customers love to save money, and free is still the best word in marketing. Thanks to a growing number of … Continued
Text vs. HTML Emails – What to Use When?
3 Insightful CommentsThere are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling … Continued
How Much Money are you Losing when a Shopper Abandons their Cart?
1 CommentAn article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a significant loss. … Continued
How to Regain Business from Shopping Cart Abandoners
3 Insightful CommentsAccording to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. While there are many ways to improve the abandonment rate at the point of sale (many discussed in … Continued