As we prepare for upcoming conferences, creating booth displays and print material has been on my plate for the past few weeks. I’ve selected what I think is a pretty cool image surrounding the idea of “Is Your Website Listening?” that will span most of our booth display. As our creative team was developing the files, Nathan (web and creative designer) commented that he liked the look and feel we are going for with the booth creative… and perhaps we should create a more consistent brand that reflected this image throughout our marketing materials. That comment really stopped me in my tracks. As someone who has worked for a few companies with a very strong brands and has had the notion of consistent branding hammered into her head, my heart sunk. Among all the hustle to produce content, develop a web strategy, launch campaigns, and prospect for new customers, I’ve overlooked the fundamentals of building a strong and consistent brand. Read more

By Elizabeth Sklaroff, Access Marketing Company

I’m a pretty laid back person. I don’t get excited about much – and not much impresses me. But I have to say that I’m jazzed about lead gen again, and it’s because of the web intelligence I’m able to get now. With the help of a smart demand generation “solution” (forgive me for this grossly over-used term in marketing – but in this case, it truly fits), our clients know what their leads are doing and when they are doing it – and most importantly WHO their leads are.  After installing the snippet of Net-Results code onto our clients’ websites, I have been amazed, intrigued and slightly addicted to the intelligence. Read more