As we prepare for upcoming conferences, creating booth displays and print material has been on my plate for the past few weeks. I’ve selected what I think is a pretty cool image surrounding the idea of “Is Your Website Listening?” that will span most of our booth display. As our creative team was developing the files, Nathan (web and creative designer) commented that he liked the look and feel we are going for with the booth creative… and perhaps we should create a more consistent brand that reflected this image throughout our marketing materials. That comment really stopped me in my tracks. As someone who has worked for a few companies with a very strong brands and has had the notion of consistent branding hammered into her head, my heart sunk. Among all the hustle to produce content, develop a web strategy, launch campaigns, and prospect for new customers, I’ve overlooked the fundamentals of building a strong and consistent brand. Read more

B2B Marketing Examiner Camberly Bates calls Net-Results “one cool tool for managing website, tracking and activities” in her latest article, “Social media: is this listening or a new way of broadcasting?”

Camberly is an influential B2B marketer and sales professional with 20 years of experience. She currently runs a business consulting firm that provides a wide range of services “from fine tuning sales and marketing efforts to product management processes”.

Thanks for the honorable mention, Camberly!