I’m not sure anyone really asks, “What’s your sign?” as a pick-up line these days, but with the rising popularity of marketing automation, perhaps more people should be asking, “What’s your score…lead score, to be exact?” Isn’t it every sales … Continued
Lead Scoring
Integrating Automated Lead Nurturing with Old School Sales Techniques
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to … Continued
Marketing Automation….um, what?
The term marketing automation may be used all the time, but it may be surprising how few people really ‘get’ what it means.