Marketing Automation
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How to Regain Business from Shopping Cart AbandonersJune 22 2009 | Demand Generation, Marketing Automation According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. While there are many ways to improve the abandonment rate at the point of sale (many discussed in the same Marketing Sherpa post), there are also actions you can take on the back end to regain business from people who’ve abandoned their shopping carts. Marketing automation can be a critical factor in revenue generation for B2C and B2B companies alike – but for the purpose of this example, let’s focus on the B2C market. Read more |
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