About six months ago, I subscribed to a Caribbean vacation site that provides alerts for deeply discounted Caribbean vacations for last minute travel. I began to receive emails about once a week, and actually ended up purchasing a vacation through … Continued
Email Marketing
8 Free Online Tools for Your Marketing Arsenal
What say you?“The amount of time people spend online has not increased since last year,” according to a CNET News article sourcing a report released by Forrester. Perhaps more interesting, however, is the reason for the trend – online behavior is changing. … Continued
Can Vuvuzelas at the World Cup Teach Us Anything about Marketing Automation?
What say you?Soccer fans, sports enthusiasts or pretty much anyone who owns a TV knows the 2010 World Cup is well underway in South Africa. In addition to the amazing athleticism and intense displays of national pride, this World Cup will likely … Continued
List Segmentation – This Summer’s Hottest Marketing Strategy
1 Insightful CommentWhy is segmentation so hot right now? Simply put, it helps you send the right message to the right people. While you have been diligently growing your opt-in database, pipeline and customer base, you’ve been adding names to your internal … Continued
10 Email Subject Line Blunders
3 Insightful CommentsDoesn’t it seem like it is easier to get into Buckingham Palace then to get into your prospect’s inboxes? Unfortunately, many people still do not have a clear understanding that your subject line is your meal ticket when recipients are … Continued