SMB Marketing Automation Blog » Email Marketing

Marketing Automation and SPAM: What’s the Risk?

Michael Ward — Thu, 30 Dec 2010 00:37:41 +0000

Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be known as a spammer it seems, but plenty of marketers are willing to cross the [...]

Testing Your Emails – Strategies for Email Marketing Success

admin — Wed, 28 Jul 2010 15:02:18 +0000

As a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications. Email marketing is an important component of these campaigns, so we wanted to share a few tips, best practices and reminders about how to make sure your emails are getting noticed…for the right [...]

Marketing Automation 101 – Stones or Beatles?

admin — Thu, 22 Jul 2010 20:37:57 +0000

Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better? Beatles or Stones?” While I have my opinions and theories (and our COO has his), a few songs from both bands lend themselves perfectly to 4 steps [...]

Using Marketing Automation to Spot False Alarms

admin — Thu, 15 Jul 2010 19:37:09 +0000

Marketing automation software encompasses many features such as email marketing, lead scoring, database segmentation, website lead tracking, etc. – and when those parts are used together to shape marketing campaigns, they can qualify leads on a deeper level. But rather than toss around marketing automation phrases willy-nilly, I thought I’d share a true story and [...]

My Online Marketing Doesn’t Work and Neither Does My Golf Swing

admin — Tue, 13 Jul 2010 18:14:52 +0000

Earlier this week, Net-Results was a participant and sponsor at the BMA Colorado PARTEE on the Green. Pun-errific name notwithstanding, the golf was a blast at the picturesque Arrowhead Golf Club, nestled in the foothills of the Rockies. With a wide variety of golfing abilities and experience, everyone witnessed plenty of memorable shots, although a [...]