SMB Marketing Automation Blog » Email Campaign

4 Questions to Help You Build a Smart Marketing Automation Campaign

admin — Wed, 19 May 2010 07:00:43 +0000

Have you ever sat down at your favorite Mexican restaurant and been so hungry that you can’t decide what to order? From chicken enchiladas and rellenos to carne asada and shrimp ceviche, it all looks so good that you sit there…stumped. The wait staff may have to make several extra trips because you are distracted [...]

Marketing Automation….um, what?

Matt Filios — Wed, 12 Aug 2009 19:38:20 +0000

The term marketing automation may be used all the time, but it may be surprising how few people really 'get' what it means.

Text vs. HTML Emails – What to Use When?

admin — Wed, 15 Jul 2009 21:02:28 +0000

There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, [...]