The term marketing automation has been around for some years now, and many (like us) in the industry believe this term to be pretty commonplace.  Truthfully, however, I can’t tell you the number of times we get blank stares or bits of awkward pauses when we say ‘marketing automation’ with prospective customers, and even prospective channel partners. Then I will say something like “What if you could identify the real prospects who are visiting your site, the things they are interested in, and how often they are visiting? Then you could follow up with an integrated email campaign targeted at a variety of segments based on their interests, behaviors and feedback? And provide scoring and nurturing of these leads within your system, all the while tying it into your CRM system and passing it on to salespeople to turn that information into revenue?” Read more

There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, text emails can have a better deliverability rate, look more personalized, and are generally less likely to be confused with spam (although many spammers these days have caught on to that notion). So which one is right for your campaign? Well, it all depends on what message you are sending to what audience. Read more