There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, text emails can have a better deliverability rate, look more personalized, and are generally less likely to be confused with spam (although many spammers these days have caught on to that notion). So which one is right for your campaign? Well, it all depends on what message you are sending to what audience. Read more