SMB Marketing Automation Blog » customer retention

Winning Customers with Online Coupons

admin — Thu, 30 Jul 2009 19:44:00 +0000

Marketing tactics are hot and cold as time passes, but no matter what business or industry, one thing remains consistent: Customers love to save money, and free is still the best word in marketing. Thanks to a growing number of Americans online (more than 70% of the population), consumers are utilizing online coupons as a [...]

Text vs. HTML Emails – What to Use When?

admin — Wed, 15 Jul 2009 21:02:28 +0000

There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, [...]

How Much Money are you Losing when a Shopper Abandons their Cart?

admin — Tue, 30 Jun 2009 16:22:52 +0000

An article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a significant loss. Just how big of a loss? Well, according to Emarketer, “the average cost of abandoned [...]

How to Regain Business from Shopping Cart Abandoners

admin — Mon, 22 Jun 2009 19:52:41 +0000

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. While there are many ways to improve the abandonment rate at the point of sale (many discussed in the same Marketing Sherpa post), there are also actions you can take on the back [...]