Marketing tactics are hot and cold as time passes, but no matter what business or industry, one thing remains consistent: Customers love to save money, and free is still the best word in marketing. Thanks to a growing number of Americans online (more than 70% of the population), consumers are utilizing online coupons as a quick and easy alternative to spending hours clipping them from the newspaper (If they even ever did it before). Read more

There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, text emails can have a better deliverability rate, look more personalized, and are generally less likely to be confused with spam (although many spammers these days have caught on to that notion). So which one is right for your campaign? Well, it all depends on what message you are sending to what audience. Read more

An article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a significant loss. Just how big of a loss? Well, according to Emarketer, “the average cost of abandoned goods in those shopping carts was $109.” And just how rampant is this problem? According to a Paypal and comScore study, 45% of US online shoppers have abandoned MULTIPLE carts in the past three weeks! What is a retailer/advertiser supposed to do? Read more

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. While there are many ways to improve the abandonment rate at the point of sale (many discussed in the same Marketing Sherpa post), there are also actions you can take on the back end to regain business from people who’ve abandoned their shopping carts. Marketing automation can be a critical factor in revenue generation for B2C and B2B companies alike – but for the purpose of this example, let’s focus on the B2C market. Read more