SMB Marketing Automation Blog » Automation System

Integrating Automated Lead Nurturing with Old School Sales Techniques

admin — Tue, 22 Sep 2009 23:39:24 +0000

I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She doesn’t always get to the right [...]

Text vs. HTML Emails – What to Use When?

admin — Wed, 15 Jul 2009 21:02:28 +0000

There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through, and convey multiple messages in an organized format. On the other hand, [...]

How Much Money are you Losing when a Shopper Abandons their Cart?

admin — Tue, 30 Jun 2009 16:22:52 +0000

An article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a significant loss. Just how big of a loss? Well, according to Emarketer, “the average cost of abandoned [...]

Why Your Customers and Prospects Should Drive Your Development Roadmap

admin — Mon, 29 Jun 2009 23:22:04 +0000

I’ve found that a lot of software companies have regular meetings to sit around and discuss what they think their customers want. These meetings often involve the marketing, development, and executive teams – sometimes they might even include sales. But how confident can a company be that what they think should be done in terms [...]