We’ve been busy here in Colorado listening to your feedback and cranking out great new features. Today we’re excited to announce the immediate availability of our new Drip Email Campaign interface, the addition of Manual Lead Scoring, and significant enhancements to our Salesforce.com integration. The full monty follows… (more…)
Recently, Lauren Carlson sent me this really solid post by Kim Roman about how to best go about convincing your boss to buy marketing automation. I believe Kim does an excellent job laying out the key points of marketing automation, what it can bring to your organization, ROI, etc., as well as how to best approach your boss to get him/her to sign off on the purchase. While I appreciate what Kim was talking about as it pertains to the benefits of marketing automation, I feel that is was a bit off the mark in terms of what you should be convincing your boss to buy. Let me explain. (more…)
That’s right! You can now receive campaign reports right in your inbox rather than logging in to Net-Results. (more…)
You may be wondering why the COO of a Marketing Automation software company is telling people that they shouldn’t be using Marketing Automation. Hey nice post, Einstein. I’m sure the prospects will be beating down the door now to purchase your tool. I get it. But if you hang around long enough it might actually make sense to you, and you may think I am smarter than you originally thought. Yes, I am an optimist…
I’ll be honest. I decided to write this article after seeing this post in which the author called marketing automation a “failure”. Asserting that this rapidly growing industry is a failure was a great subject line that brought out all the big marketing automation vendors, analysts and consultants to comment on and agree with the post. And guess what, I agree with the post too. (more…)
Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, and my goal of this post is to relate it to marketing automation. Again, bear with me.
In the movie, Damon’s character is widowed and his son expelled from school. He decides to move to a new location and purchases… wait for it… a zoo. Not knowing anything about zoos or having a game plan on what to do with the zoo, he encounters a number of issues and disasters and many times looks at throwing in the towel. Again not knowing the exact outcome (although I can guess) of the movie, I am nonetheless going to stop here and relate the story premise to marketing automation software.
Marketing automation’s growth in the industry over the past 24 months is well documented. There are now focused analysts, institutes and associations navigating the space with unabashed vigor. Chances are if you’re not already utilizing marketing automation it will be on your radar within 12 months (more…)