http://blog.net-results.com Marketing Automation for Small and Mid-Sized Businesses Wed, 08 Sep 2010 00:12:24 +0000 http://backend.userland.com/rss092 en Over the years we have had the opportunity to work with many agencies and clients in the implementation of their marketing plans.  The 2 key factors that we have seen in the success of these clients are the ability to map content to their customer’s buying process and effectively segment ... http://blog.net-results.com/2010/09/why-agencies-need-to-choose-marketing-automation-for-their-clients/ Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry.  After all, these components are the building blocks for most marketing campaigns and the foundation for a platform such as marketing automation.  If your website is ... http://blog.net-results.com/2010/08/6-budget-friendly-strategies-for-building-your-online-presence/ Several months ago, a widely debated blog post was published that touted the death of the white paper in B2B marketing (I’ve provided a link to the posts and a related Focus expert Q&A.)  As a writer, the thought of the white paper going away wasn’t exactly heartbreaking because authoring ... http://blog.net-results.com/2010/08/7-tips-for-a-better-white-paper-don%e2%80%99t-bury-it-yet/ As a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications.  Email marketing is an important component of these campaigns, so we wanted to share a few tips, best practices and reminders about how to make sure your emails ... http://blog.net-results.com/2010/07/testing-your-emails-%e2%80%93-strategies-for-email-marketing-success/ Marketing automation is a hot topic, and one that deserves the attention it is receiving.  After all, it truly is changing the way marketers communicate with leads, clients and partners.  I sometimes become obsessed with the way marketing automation works in the context of the B2B sales cycle, although plenty ... http://blog.net-results.com/2010/07/database-segmentation-tips-%e2%80%93-dont-send-mary-flowers-for-father%e2%80%99s-day/ Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better?  Beatles or Stones?”  While I have my opinions and theories (and our COO has his), a few songs from both bands lend ... http://blog.net-results.com/2010/07/marketing-automation-101-%e2%80%93-stones-or-beatles/ Talented sales people have known for years that the best way to keep the pipeline full is to identify prospects, develop relationships with them and then close the sale when the time is right.  But, if it were that easy, very few sales people would ever find themselves “excused” from ... http://blog.net-results.com/2010/07/lead-nurturing-for-success-and-4-tips-for-overcoming-objections/ Marketing automation software encompasses many features such as email marketing, lead scoring, database segmentation, website lead tracking, etc. – and when those parts are used together to shape marketing campaigns, they can qualify leads on a deeper level.  But rather than toss around marketing automation phrases willy-nilly, I thought I’d ... http://blog.net-results.com/2010/07/using-marketing-automation-to-spot-false-alarms/ Earlier this week, Net-Results was a participant and sponsor at the BMA Colorado PARTEE on the Green.  Pun-errific name notwithstanding, the golf was a blast at the picturesque Arrowhead Golf Club, nestled in the foothills of the Rockies.  With a wide variety of golfing abilities and experience, everyone witnessed plenty ... http://blog.net-results.com/2010/07/my-online-marketing-doesn%e2%80%99t-work-and-neither-does-my-golf-swing/ About six months ago, I subscribed to a Caribbean vacation site that provides alerts for deeply discounted Caribbean vacations for last minute travel. I began to receive emails about once a week, and actually ended up purchasing a vacation through one of the alerts. All was well…until I began to ... http://blog.net-results.com/2010/07/how-soon-is-too-soon-exploring-email-frequency/