SMB Marketing Automation Blog

We Bought a Zoo… Now What?

Matt Filios — Thu, 02 Feb 2012 18:28:02 +0000

Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, and my goal of this post is to relate it to marketing automation. Again, bear [...]

Marketing Executive Cracks and Begs For Forgiveness from Sales Team

Michael Ward — Thu, 10 Nov 2011 22:08:56 +0000

Thanks to Andrew Hunt, founder of the Inbound Sales Network for contributing this guest post. You can read more from Andrew on Twitter: @InboundSales. What would happen if you made the average marketing executive follow up on the “leads” that they pass to sales? And then what would happen if you told them [...]

The In(box) Crowd

tnewton — Fri, 03 Jun 2011 19:40:06 +0000

You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. If you’re using a service provider for your email, these may already be setup for [...]

Why Email Newsletters Are Dead: The Marketing Coroner Explains

Michael Ward — Thu, 31 Mar 2011 23:52:02 +0000

Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures, upcoming events and possibly some form of sales pitch. Put yourself in the shoes of the recipient [...]

Drip, Drop, a-Drippity Drop – Five Drop-Dead Tips for Drip Marketing

adepaul — Wed, 30 Mar 2011 21:51:51 +0000

A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because the experts know that you must drip-drip-drip your communications to [...]