Comments for SMB Marketing Automation Blog http://blog.net-results.com Marketing Automation for Small and Mid-Sized Businesses Sat, 24 Dec 2011 16:04:32 +0000 hourly 1 Comment on Why Email Newsletters Are Dead: The Marketing Coroner Explains by Jen /why-email-newsletters-are-dead/#comment-110948 Jen Sat, 24 Dec 2011 16:04:32 +0000 http://blog.net-results.com/?p=820#comment-110948 Speaking as a consumer and not a marketer, I do not read email newsletters any longer. I am on Facebook and Twitter, and yes there are a lot of things to read there. But I do not have "overload" at these portals. They are my "go-to" spots for quick updates about everything of interest to me. If I am interested in a company or product, I will "like" it on Facebook and read the updates -- and I can immediately interact with the company on these sites if I have questions. I've "unsubscribed" from all newsletters and marketing lists. Writing a "better" newsletter isn't going to do you much good with me. Some people might still prefer them, but they are just one, limited, tool that should be combined with the more vibrant, customizable and interactive social media sites, if you really want to reach more people. Speaking as a consumer and not a marketer, I do not read email newsletters any longer. I am on Facebook and Twitter, and yes there are a lot of things to read there. But I do not have “overload” at these portals. They are my “go-to” spots for quick updates about everything of interest to me. If I am interested in a company or product, I will “like” it on Facebook and read the updates — and I can immediately interact with the company on these sites if I have questions. I’ve “unsubscribed” from all newsletters and marketing lists. Writing a “better” newsletter isn’t going to do you much good with me. Some people might still prefer them, but they are just one, limited, tool that should be combined with the more vibrant, customizable and interactive social media sites, if you really want to reach more people.

]]> Comment on Marketing Executive Cracks and Begs For Forgiveness from Sales Team by Denis Paxton /marketing-executive-cracks-and-begs-for-forgiveness-from-sales-team/#comment-105259 Denis Paxton Wed, 23 Nov 2011 08:26:40 +0000 http://blog.net-results.com/?p=897#comment-105259 proper assessment of leads and quality scores is really essential especially since effective bulk mail marketing does involve some investment of both effort and money... proper assessment of leads and quality scores is really essential especially since effective bulk mail marketing does involve some investment of both effort and money…

]]> Comment on The In(box) Crowd by Jeff Taxdahl /the-in-box-crowd/#comment-100944 Jeff Taxdahl Thu, 27 Oct 2011 22:12:30 +0000 http://blog.net-results.com/?p=840#comment-100944 This is great advice! Authentication is key, and I have made an effort to set up things correctly to maximize the chance that my communications go through. You should post more information like this, you allude to "next time," but there haven't been any new ones! This is great advice! Authentication is key, and I have made an effort to set up things correctly to maximize the chance that my communications go through. You should post more information like this, you allude to “next time,” but there haven’t been any new ones!

]]> Comment on 5 Expert Tips for Better Lead Nurturing by Tom Meriam /5-expert-tips-for-better-lead-nurturing/#comment-81403 Tom Meriam Thu, 04 Aug 2011 22:42:02 +0000 http://blog.net-results.com/?p=790#comment-81403 Michael, Excellent tips here and #5 rings true with exceptional clarity. With great content and robust segmentation (a key feature of Net-Results), the 95% of leads not currently "sales-ready" will either mature or weed themselves out of a good nurturing campaign. Michael,

Excellent tips here and #5 rings true with exceptional clarity. With great content and robust segmentation (a key feature of Net-Results), the 95% of leads not currently “sales-ready” will either mature or weed themselves out of a good nurturing campaign.

]]> Comment on Why Email Newsletters Are Dead: The Marketing Coroner Explains by Duncan Macdonald /why-email-newsletters-are-dead/#comment-66164 Duncan Macdonald Mon, 20 Jun 2011 14:29:19 +0000 http://blog.net-results.com/?p=820#comment-66164 Would agree in some respects but the purpose of a newsletter in some cases is to build brand and standing. Although not always relevant to all recipients, news and content on other areas of the business that is typically included in a newsletter and helps build brand and re-enforce credentials of the company. Would agree in some respects but the purpose of a newsletter in some cases is to build brand and standing.

Although not always relevant to all recipients, news and content on other areas of the business that is typically included in a newsletter and helps build brand and re-enforce credentials of the company.

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