It’s Boulder Startup Week and I’m feeling inspired. You may have noticed the lack of an “Internlandia” in the title…I’m an official full-time employee now! I spent 3 months here as an intern making photocopies, washing cars, doing data entry, … Continued
Thought Leadership
Marketing Technology Trends for 2013
A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology innovation. And the industry is responding. … Continued
Marketing Automation Sucks. The Term, not the Technology.
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused … Continued
Agile Marketing Automation: How You Can Market Through Change.
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile Marketing Automation is the tool for … Continued
Your First 30 Days of Marketing Automation
CONGRATULATIONS! YOU’RE LOOKING AT MARKETING AUTOMATION. You’ve made the leap that many others, including your competitors, are investigating. Well done! Your boss has asked you what benefits you will get from marketing automation quickly. A proper question to be sure, … Continued