SMB Marketing Automation Blog » Spam Score

Marketing Automation and SPAM: What’s the Risk?

Michael Ward — Thu, 30 Dec 2010 00:37:41 +0000

Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be known as a spammer it seems, but plenty of marketers are willing to cross the [...]

Net-Results New Features And Product Updates

admin — Mon, 19 Apr 2010 21:42:57 +0000

Forward to a Friend This has been a highly requested feature for quite a while. Net-Results now includes Forward-to-a-Friend (F2AF) functionality. Adding a Forward-to-a-Friend link is easy to do. When creating or editing an email, place the cursor on the email canvas where you’d like the F2AF link to appear. From the “Personalized Fields” drop [...]

Email Marketing Best Practices

admin — Wed, 31 Mar 2010 20:53:01 +0000

In the ongoing effort to block unwanted email communication, commonly known as “spam” or “junk mail,” Internet Service Providers (ISPs) initially created mechanisms to filter out seemingly inappropriate email content. Shortly after that, users were provided with a way to designate unwanted email communications. Now the gatekeepers of deliverability are stepping up their game and looking at new ways to determine whether your email makes it to the in-box.