SMB Marketing Automation Blog » Marketing Basics

5 Expert Tips for Better Lead Nurturing

Michael Ward — Tue, 22 Mar 2011 18:39:47 +0000

According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what you’re selling. Only 5% of those prospects, if that, are ready to buy right now. That means most of your leads are just sitting there lying dormant. Of course, they’re not really [...]

Marketing Automation and SPAM: What’s the Risk?

Michael Ward — Thu, 30 Dec 2010 00:37:41 +0000

Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be known as a spammer it seems, but plenty of marketers are willing to cross the [...]

6 Budget-friendly Strategies for Building Your Online Presence

admin — Thu, 05 Aug 2010 14:45:13 +0000

Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry. After all, these components are the building blocks for most marketing campaigns and the foundation for a platform such as marketing automation. If your website is so quiet that tumbleweeds blow [...]

7 Tips for a Better White Paper – Don’t Bury It Yet

admin — Tue, 03 Aug 2010 15:39:06 +0000

Several months ago, a widely debated blog post was published that touted the death of the white paper in B2B marketing (I’ve provided a link to the posts and a related Focus expert Q&A.) As a writer, the thought of the white paper going away wasn’t exactly heartbreaking because authoring one can be a long, [...]

Testing Your Emails – Strategies for Email Marketing Success

admin — Wed, 28 Jul 2010 15:02:18 +0000

As a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications. Email marketing is an important component of these campaigns, so we wanted to share a few tips, best practices and reminders about how to make sure your emails are getting noticed…for the right [...]