Recently, Lauren Carlson sent me this really solid post by Kim Roman about how to best go about convincing your boss to buy marketing automation. I believe Kim does an excellent job laying out the key points of marketing automation, … Continued
Marketing Automation
Honestly, You’re Not Ready For Marketing Automation. Yet.
5 Insightful CommentsYou may be wondering why the COO of a Marketing Automation software company is telling people that they shouldn’t be using Marketing Automation. Hey nice post, Einstein. I’m sure the prospects will be beating down the door now to purchase … Continued
We Bought a Zoo… Now What?
What say you?Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, … Continued
Marketing Executive Cracks and Begs For Forgiveness from Sales Team
1 Insightful CommentThanks to Andrew Hunt, founder of the Inbound Sales Network for contributing this guest post. You can read more from Andrew on Twitter: @InboundSales. What would happen if you made the average marketing executive follow up on the “leads” that … Continued
The In(box) Crowd
1 Insightful CommentYou say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. … Continued