SMB Marketing Automation Blog » Marketing Automation

We Bought a Zoo… Now What?

Matt Filios — Thu, 02 Feb 2012 18:28:02 +0000

Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, and my goal of this post is to relate it to marketing automation. Again, bear [...]

Marketing Executive Cracks and Begs For Forgiveness from Sales Team

Michael Ward — Thu, 10 Nov 2011 22:08:56 +0000

Thanks to Andrew Hunt, founder of the Inbound Sales Network for contributing this guest post. You can read more from Andrew on Twitter: @InboundSales. What would happen if you made the average marketing executive follow up on the “leads” that they pass to sales? And then what would happen if you told them [...]

The In(box) Crowd

tnewton — Fri, 03 Jun 2011 19:40:06 +0000

You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. If you’re using a service provider for your email, these may already be setup for [...]

Drip, Drop, a-Drippity Drop – Five Drop-Dead Tips for Drip Marketing

adepaul — Wed, 30 Mar 2011 21:51:51 +0000

A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because the experts know that you must drip-drip-drip your communications to [...]

What is Drip Marketing and How Can It Help Your Business

Michael Ward — Mon, 28 Mar 2011 16:18:26 +0000

If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip marketing is the process of sending messages to prospects and customers at regular intervals based on certain behaviors or lead status. The term drip marketing refers to the steady process of ‘dripping’ your messages to your [...]