SMB Marketing Automation Blog » Lead Nurturing

Why Email Newsletters Are Dead: The Marketing Coroner Explains

Michael Ward — Thu, 31 Mar 2011 23:52:02 +0000

Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures, upcoming events and possibly some form of sales pitch. Put yourself in the shoes of the recipient [...]

Drip, Drop, a-Drippity Drop – Five Drop-Dead Tips for Drip Marketing

adepaul — Wed, 30 Mar 2011 21:51:51 +0000

A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because the experts know that you must drip-drip-drip your communications to [...]

What is Drip Marketing and How Can It Help Your Business

Michael Ward — Mon, 28 Mar 2011 16:18:26 +0000

If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip marketing is the process of sending messages to prospects and customers at regular intervals based on certain behaviors or lead status. The term drip marketing refers to the steady process of ‘dripping’ your messages to your [...]

5 Expert Tips for Better Lead Nurturing

Michael Ward — Tue, 22 Mar 2011 18:39:47 +0000

According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what you’re selling. Only 5% of those prospects, if that, are ready to buy right now. That means most of your leads are just sitting there lying dormant. Of course, they’re not really [...]

Great Content With or Without Original Ideas

Michael Ward — Fri, 05 Nov 2010 21:52:05 +0000

In my last post I described how you can run effective lead nurturing campaigns with a limited amount of original content. While this advice runs contrary to the messaging of many marketing automation vendors, I assure you that it’s being put to use successfully by many companies today. By summarizing and linking to 3rd party [...]