Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may … Continued
Lead Nurturing
Internlandia: Nature, Nurture, or Drip? Choosing the Right Type of Email Campaign
This week at Net-Results, the Intern focus was learning about campaign development, creation and management. Our internship program takes us through each department of Net-Results, training us on the platform and its capabilities. So when we were asked to participate … Continued
Internlandia: The Power of Social Media Marketing
Social media is quickly taking over as our way of communicating. Ten years ago if you wanted to organize a meeting at a certain time and place, a conversation over a phone occurred. Now a tweet or post on social … Continued
Internlandia: The Efficiency of Lead Scoring (and Why You Should Rent to Dog Lovers)
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been … Continued
Marketing Automation Sucks. The Term, not the Technology.
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused … Continued