Lead Nurturing | SMB Marketing Automation Blog

Mar 31, 2011 by Michael Ward

Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical...

Mar 30, 2011 by adepaul

A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead...

Mar 28, 2011 by Michael Ward

If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip...

Mar 22, 2011 by Michael Ward

According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what...

Nov 5, 2010 by Michael Ward

In my last post I described how you can run effective lead nurturing campaigns with a limited amount of original content. While this...

Oct 18, 2010 by Michael Ward

Many companies considering implementing a marketing automation solution feel they aren’t ready. They don’t have a library...

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