Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may … Continued
Lead Management
Internlandia: Nature, Nurture, or Drip? Choosing the Right Type of Email Campaign
This week at Net-Results, the Intern focus was learning about campaign development, creation and management. Our internship program takes us through each department of Net-Results, training us on the platform and its capabilities. So when we were asked to participate … Continued
Internlandia: The Efficiency of Lead Scoring (and Why You Should Rent to Dog Lovers)
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been … Continued
Marketing Automation Sucks. The Term, not the Technology.
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused … Continued
Agile Marketing Automation: How You Can Market Through Change.
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile Marketing Automation is the tool for … Continued