Article marketing, blogging, pay-per-click advertising, banner ads, search engine marketing and optimization, social media, web design and development- These ideas and strategies that were meaningless 10 years ago were the hot topics at the Direct Marketing Association conference in San Diego this year. Net-Results showcased their state of the art intelligent email marketing and lead management automation tools in the exhibit hall amongst the industry’s latest in technology, services, and strategy providers including conglomerates like Google, Experian, and Kodak. Read more

As Net-Results made its debut trade show appearance at ad:tech Chicago, 2009, we were extremely pleased and excited at the turnout and fantastic response to us and the growing response to Marketing Automation. Although ad:tech Chicago is regarded as the least attended in the ad:tech conference series, we were pleasantly surprised at the amount of attendees that had their hands on the latest in marketing technology strategies, tactics and tools. Read more

Anyone who knows me will tell you that I am frugal (or possibly even cheap) most of the time. I hate spending money on things that aren’t necessary and I always look for the best deal. I was at a networking even last night and I asked a new acquaintance if he ever exhibited at tradeshows – his response was that he tried it one time and it was so expensive and intensive to plan that they didn’t get a good return on their investment. I suspect that he didn’t go about it in the same way I do, using the tools and tricks to get the most for your money and then maximizing the result at the show. The following are my tips and tricks for getting the most out of your tradeshow dollars: Read more

At the beginning of 2009 we decided that by summer we would be ready to exhibit at various conferences throughout the US. We focused on internet/technology marketing conferences where we expected to meet a great deal of savvy marketing professionals and sales managers. We considered the shows we felt would yield the greatest return on a limited budget. Because such research takes a great deal of time and discussion with conference reps, I’d like to share the rundown of events we highly considered to help you decide your schedule. Read more

First and foremost I would like to sincerely thank the organizers of the Affiliate Convention for coming to Denver. I realize that traditionally conferences are supposed to be held in places like San Francisco and New York, but Denver has a wonderful convention center, great weather, fine amenities, and fun people… all the makings of a good show! I truly hope they will return next year and draw a larger crowd, encouraging other conferences to come here as well. Read more

Next week the Affiliate Convention will be held at the Colorado Convention Center in Denver. This will be out first time attending an event surrounding affiliate marketing and we are looking forward to being a part of it. According to their website, “Affiliate Convention provides the greatest opportunity to learn from your peers, find better commission deals, as well as explore new products to offer. We expect 1000+ affiliates in attendance at the inaugural event. This will be the highest level of affiliates ever assembled in North America.” Read more