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Email Marketing

Marketing Automation 101 – Stones or Beatles?

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Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better?  Beatles or Stones?”  While I have my opinions and theories (and our … Continued

Tags: Email Marketing, Lead Management Automation, Marketing Automation, Marketing Automation Software

My Online Marketing Doesn’t Work and Neither Does My Golf Swing

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Earlier this week, Net-Results was a participant and sponsor at the BMA Colorado PARTEE on the Green.  Pun-errific name notwithstanding, the golf was a blast at the picturesque Arrowhead Golf Club, nestled in the foothills of the Rockies.  With a … Continued

Tags: bma colorado, Email Marketing, online marketing, ppc, search engine optimization, Website Lead Tracking, website metrics

How Soon is too Soon? Exploring Email Frequency.

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About six months ago, I subscribed to a Caribbean vacation site that provides alerts for deeply discounted Caribbean vacations for last minute travel. I began to receive emails about once a week, and actually ended up purchasing a vacation through … Continued

Tags: Contact Database, email frequency, Email Marketing, email segmentation

8 Free Online Tools for Your Marketing Arsenal

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“The amount of time people spend online has not increased since last year,” according to a CNET News article sourcing a report released by Forrester.  Perhaps more interesting, however, is the reason for the trend – online behavior is changing. … Continued

Tags: bit.ly, Email Marketing, Google Alerts, hootsuite, lightscreen, marketing tools, online tools, Social Media, social media strategy, stumbleupon

Do Hot Leads Have More Fun?

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While it’s a no-brainer that your hottest leads are the highest priority and warrant attention, what about the rest of your contacts whose interaction with your email campaigns is just so-so? With email interaction becoming an increasingly important consideration in … Continued

Tags: Contact Database, Database Marketing, Hot Leads, List Segmentation, Marketing Automation Software

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Segment-Driven™ Automation offers you the fastest learning curve, the most user efficient day-to-day usage, and the shortest time to ROI.

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