SMB Marketing Automation Blog » Email Marketing

The In(box) Crowd

tnewton — Fri, 03 Jun 2011 19:40:06 +0000

You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. If you’re using a service provider for your email, these may already be setup for [...]

Marketing Automation and SPAM: What’s the Risk?

Michael Ward — Thu, 30 Dec 2010 00:37:41 +0000

Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be known as a spammer it seems, but plenty of marketers are willing to cross the [...]

6 Budget-friendly Strategies for Building Your Online Presence

admin — Thu, 05 Aug 2010 14:45:13 +0000

Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry. After all, these components are the building blocks for most marketing campaigns and the foundation for a platform such as marketing automation. If your website is so quiet that tumbleweeds blow [...]

Testing Your Emails – Strategies for Email Marketing Success

admin — Wed, 28 Jul 2010 15:02:18 +0000

As a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications. Email marketing is an important component of these campaigns, so we wanted to share a few tips, best practices and reminders about how to make sure your emails are getting noticed…for the right [...]

Marketing Automation 101 – Stones or Beatles?

admin — Thu, 22 Jul 2010 20:37:57 +0000

Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better? Beatles or Stones?” While I have my opinions and theories (and our COO has his), a few songs from both bands lend themselves perfectly to 4 steps [...]