SMB Marketing Automation Blog » Email Deliverability

The In(box) Crowd

tnewton — Fri, 03 Jun 2011 19:40:06 +0000

You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. If you’re using a service provider for your email, these may already be setup for [...]

Marketing Automation and SPAM: What’s the Risk?

Michael Ward — Thu, 30 Dec 2010 00:37:41 +0000

Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be known as a spammer it seems, but plenty of marketers are willing to cross the [...]

10 Email Subject Line Blunders

admin — Tue, 08 Jun 2010 18:22:29 +0000

Doesn’t it seem like it is easier to get into Buckingham Palace then to get into your prospect’s inboxes? Unfortunately, many people still do not have a clear understanding that your subject line is your meal ticket when recipients are deciding whether to interact with your email. Because so many dishonest e-mailers have filled inboxes [...]

Net-Results Product Enhancements

admin — Mon, 19 Apr 2010 21:52:29 +0000

Quick Filter Persistence You may filter the information you’re viewing in many areas of the Net-Results service. These filters, once applied, would normally persist across the application. It became apparent that this behavior was an inconvenience that caused extra work in many instances. This behavior has now been altered such that an applied filter persists [...]

Net-Results New Features And Product Updates

admin — Mon, 19 Apr 2010 21:42:57 +0000

Forward to a Friend This has been a highly requested feature for quite a while. Net-Results now includes Forward-to-a-Friend (F2AF) functionality. Adding a Forward-to-a-Friend link is easy to do. When creating or editing an email, place the cursor on the email canvas where you’d like the F2AF link to appear. From the “Personalized Fields” drop [...]