BEEP BEEEP BEEEEP. I look up, a little startled, from my laptop at my alarm clock. Wow, 6 AM already. Little does the alarm clock know I am already up… Only because I actually didn’t sleep last night, or the … Continued
Email Deliverability
The In(box) Crowd
You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox success. … Continued
Marketing Automation and SPAM: What’s the Risk?
Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be … Continued
10 Email Subject Line Blunders
Doesn’t it seem like it is easier to get into Buckingham Palace then to get into your prospect’s inboxes? Unfortunately, many people still do not have a clear understanding that your subject line is your meal ticket when recipients are … Continued
Net-Results Product Enhancements
Quick Filter Persistence You may filter the information you’re viewing in many areas of the Net-Results service. These filters, once applied, would normally persist across the application. It became apparent that this behavior was an inconvenience that caused extra work … Continued