SMB Marketing Automation Blog » Drip Campaign

Why Email Newsletters Are Dead: The Marketing Coroner Explains

Michael Ward — Thu, 31 Mar 2011 23:52:02 +0000

Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures, upcoming events and possibly some form of sales pitch. Put yourself in the shoes of the recipient [...]

Drip, Drop, a-Drippity Drop – Five Drop-Dead Tips for Drip Marketing

adepaul — Wed, 30 Mar 2011 21:51:51 +0000

A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because the experts know that you must drip-drip-drip your communications to [...]

What is Drip Marketing and How Can It Help Your Business

Michael Ward — Mon, 28 Mar 2011 16:18:26 +0000

If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip marketing is the process of sending messages to prospects and customers at regular intervals based on certain behaviors or lead status. The term drip marketing refers to the steady process of ‘dripping’ your messages to your [...]

Tips & Tricks: Unique Ways To Utilize Marketing Automation

admin — Mon, 03 May 2010 20:57:13 +0000

Utilizing Net-Results has its obvious online marketing advantages, but how do you take your other marketing initiatives to the next level using the platform? We’ve compiled ideas, strategies and tips based on our knowledge of Net-Results and what’ve seen that really works for our clients.

Net-Results Takes Automated Marketing Beyond The Website

admin — Thu, 22 Apr 2010 22:37:23 +0000

Utilizing Net-Results has its obvious online marketing advantages, but how do you take your marketing to the next step efficiently and cost effectively? One of the most effective ways to integrate Net-Results with outside and interactive efforts is to use it to promote, register, track and analyze webinars, seminars, or interactive events. By utilizing Net-Results for your event marketing, you have the ability to integrate your event registration, email marketing, post event analysis, and website tracking of event attendees and registrants, all in one platform.