Marketing Automation is an evolutionary step that goes beyond simply providing email content to your contacts. Marketing Automation blends data, content, lead scoring and nurturing that requires active participation in order to realize real results. And the results can be … Continued
Demand Generation
An Interview with Andrew Hunt of Inbound Sales Network
Recently we were lucky enough to catch up with Andrew Hunt. Andrew is the Founder of Inbound Sales Network and has over 15 years of senior sales and marketing experience, helping companies increase sales performance efficiency by over 500%. Inbound Sales … Continued
Marketing Automation Sucks. The Term, not the Technology.
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused … Continued
Agile Marketing Automation: How You Can Market Through Change.
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile Marketing Automation is the tool for … Continued
Demand Generation: Is Your Agency Ready?
The landscape for marketing agencies is a dynamic environment. It is relentless in its pursuit of the next creative peak and unforgiving of plateaus. Technology advancements are changing client expectations. Today’s savvy clients demand that agencies not only differentiate, but … Continued