SMB Marketing Automation Blog » Database Segmentation

Why Email Newsletters Are Dead: The Marketing Coroner Explains

Michael Ward — Thu, 31 Mar 2011 23:52:02 +0000

Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures, upcoming events and possibly some form of sales pitch. Put yourself in the shoes of the recipient [...]

Database Segmentation Tips – Don’t Send Mary Flowers for Father’s Day

admin — Mon, 26 Jul 2010 15:59:34 +0000

Marketing automation is a hot topic, and one that deserves the attention it is receiving. After all, it truly is changing the way marketers communicate with leads, clients and partners. I sometimes become obsessed with the way marketing automation works in the context of the B2B sales cycle, although plenty of businesses (including some of [...]

4 Questions to Help You Build a Smart Marketing Automation Campaign

admin — Wed, 19 May 2010 07:00:43 +0000

Have you ever sat down at your favorite Mexican restaurant and been so hungry that you can’t decide what to order? From chicken enchiladas and rellenos to carne asada and shrimp ceviche, it all looks so good that you sit there…stumped. The wait staff may have to make several extra trips because you are distracted [...]