Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been … Continued
Database Segmentation
Shaking Hands and Kissing Babies: 5 Messaging Guidelines to Better Connect with Your Buyers
As we all know, it’s election season here in the (somewhat) United States. The candidates are burning up the miles, platforms and soapboxes to make sure their message is properly stated and that you understand that their opponents are evil … Continued
The 9th Hubspot Alternative for Marketing Automation
Recently, Viktor Nagornyy of Viktorix Innovative, published a blog post titled, “8 HubSpot Alternatives for Marketing Automation.” Much to our chagrin, we did not make Viktor’s list! Come on Viktor… where’s the love??? Net-Results is a compelling HubSpot alternative for … Continued
Marketing Automation is Not a Failure. You’re Just Not Ready For It.
You may be wondering why a leader of a Marketing Automation software company is telling people they shouldn’t be using Marketing Automation. Hey nice post, Einstein. I’m sure the prospects will be beating down the door now to purchase your … Continued
Why Email Newsletters Are Dead: The Marketing Coroner Explains
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures, upcoming events … Continued