1. Fraud Control

With the increase in credit card fraud and ID theft, any additional mechanism to detect and capture fraud attempts increases your ability to prevent further fraud while decreasing your chance of losing money. One of the lesser known ways to accomplish this goal is to use Net-Results to determine whether an individual is attempting transactions with more than one credit card. When an individual uses a credit card and then continues multiple transaction attempts with other cards, you may have an instance of attempted credit card fraud.  You can configure a notification within Net-Results to let you know that the same IP address has returned to the credit card transaction landing page a seemingly excessive number of times.

2. Return Customer Coupon and Item Referral

When a customer makes a purchase on your website, personalizing his/her experience moving forward can increase the likelihood of future purchases.  You can use the Net-Results platform to help by setting up a campaign that is triggered when a visitor, who has purchased a certain product in the past, returns to your site. Based on the visitor’s activity and previous purchase patterns, you can send coupons, promotions, new product offerings, etc.  There is really no limit to how much communication you can automate with Net-Results!

3. Promotional Drip Campaign After Purchase

Additionally, when a customer makes a purchase on your website, you can also configure Net-Results to send reminder emails to buyers about future events, sales, promotions, etc. by setting up a drip campaign with the trigger of a completed purchase. You can customize the drip campaign even further by including information about the item purchased, similar products, etc.

4. Outbound Calling Tracking and Reporting

It’s often hard to know when prospects that have been cold called actually come to your site to learn more about the product or service you are promoting.  You can use Net-Results to make the process automated and simple.  Have your sales team perform cold calls with the objective of obtaining an email address and permission to email the person.  You can then set up an email campaign using those email addresses and track the recipients’ interaction with the campaign.  Now, when any of the recipients of the email visit your website, you’ll be able to view the visit in detail plus set alerts to have this intelligence sent to you or your callers’ inbox.  Sales can now follow up with these prospects at the height of engagement for better close rates.

5. Triggered Auto-Responders When Someone Logs In

For websites that require or request a log in, Net-Results can be configured to automatically send the user an email detailing any new product or service, updates or offering. A good example of this functionality is a software provider where updates are inevitable.  Instead of making your customers peruse the website or customer portal to locate information, you can send an auto responder containing updates and any associated information.  Not only does auto responder strategy provide customers with go-to information at their fingertips, but also it can decrease the strain on your resources for customer service calls and inquiries.

6. Remove Non-Responsive Contacts

As spam increases tenfold, so does the rigidity of your recipients’ spam filters which makes it increasingly important to make your lists as clean as possible. New spam filter technology is beginning to rely on interaction with your campaigns.  It follows that if your recipients are continuously non-responsive, but do not unsubscribe from your campaigns, this lack of interaction can damage the integrity of your list and of your domain in general.  By utilizing the statistics reporting in Net-Results, you can create a segment that identifies any recipients who receive your emails but are non-responsive. By removing them from your list, you will keep your list current and fresh—and engaged.  The improved “interactivity” metrics will help keep you white-listed as a company and decrease chances of getting caught in spam filters or marked as junk mail.

Utilizing Net-Results has its obvious online marketing advantages, but how do you take your marketing to the next step efficiently and cost effectively? One of the most effective ways to integrate Net-Results with outside and interactive efforts is to use it to promote, register, track and analyze webinars, seminars, or interactive events. By utilizing Net-Results for your event marketing, you have the ability to integrate your event registration, email marketing, post event analysis, and website tracking of event attendees and registrants, all in one platform.

The first step to getting the word out to your prospects about your upcoming event is to create your email invitation campaign in Net-Results. You can not only create a standard email campaign, but an action based campaign that will track whether or not a recipient has signed up for your event either through your email or through a registration form on your site. If a recipient does not register, Net-Results can be set up to automatically send them another set of emails until they elicit the desired response. Net-Results will of course also track all opens, clicks and visits to your website from your email invitation. However, unlike other ESPs, Net-Results tracks the recipients visits to your site far beyond their initial opening and viewing of your email, and provides individual contact information and site navigation each and every time they return. You can even set up a real time alert to let you know when someone has opened your email, visited your site, registered for your event, or opened your email and did not register for your event. You can even set up an alert to notify you when registrants return to your website in the future.

When using Net-Results to track your registration, you are not only collecting your data in a streamlined, easy to access fashion, you are also able to view your registrants return visits to your website, automate your responses when someone signs up for your event, and cross reference your website’s pre existing web form capture mechanism, to ensure you are capturing each and every registrant and visitor. Not only can you see your registrants contact information and navigation through your site once they sign up for your event, you can also see all of their future visits, whether its next week or next year, you have access to exactly what they’re looking for and when and how to contact them.

Additionally, mapping your registration forms to Net-Results eliminates time consuming and manual data transfer, because all of your registrant’s information is easily streamed into a list in Net-Results, and hopefully into your sales pipeline. Also, having all of your registrants in a list in Net-Results enables you to send them future email marketing campaigns, promotions, discounts, and nurture them to the point of sale.

Once you’ve mapped your registration forms to Net-Results, the next step is to set up your auto responder emails to confirm their registration and provide them with any further information regarding your upcoming event. It also gives them a chance to respond back with questions, comments or suggestions. By using the Net-Results auto responder functionality, you’re saving money and time with email invitations, automatic confirmations and 24/7 self-service online registration.