Marketing Automation is an evolutionary step that goes beyond simply providing email content to your contacts. Marketing Automation blends data, content, lead scoring and nurturing that requires active participation in order to realize real results. And the results can be … Continued
Agency Partners
Marketing Technology Trends for 2013
A dynamic trend is sweeping the digital agency landscape and it involves people, processes and technology. Clients and brands are increasingly turning to their agencies for staff “in-sourcing”, creative and innovative experiences, and technology innovation. And the industry is responding. … Continued
An Interview with Andrew Hunt of Inbound Sales Network
Recently we were lucky enough to catch up with Andrew Hunt. Andrew is the Founder of Inbound Sales Network and has over 15 years of senior sales and marketing experience, helping companies increase sales performance efficiency by over 500%. Inbound Sales … Continued
Agile Marketing Automation: How You Can Market Through Change.
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile Marketing Automation is the tool for … Continued
Your First 30 Days of Marketing Automation
CONGRATULATIONS! YOU’RE LOOKING AT MARKETING AUTOMATION. You’ve made the leap that many others, including your competitors, are investigating. Well done! Your boss has asked you what benefits you will get from marketing automation quickly. A proper question to be sure, … Continued