Over the years we have had the opportunity to work with many agencies and clients in the implementation of their marketing plans. The 2 key factors that we have seen in the success of these clients are the ability to … Continued
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6 Budget-friendly Strategies for Building Your Online Presence
What do you think?Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry. After all, these components are the building blocks for most marketing campaigns and the foundation for … Continued
7 Tips for a Better White Paper – Don’t Bury It Yet
What do you think?Several months ago, a widely debated blog post was published that touted the death of the white paper in B2B marketing (I’ve provided a link to the posts and a related Focus expert Q&A.) As a writer, the thought of … Continued
Testing Your Emails – Strategies for Email Marketing Success
1 CommentAs a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications. Email marketing is an important component of these campaigns, so we wanted to share a few tips, best … Continued
Database Segmentation Tips – Don’t Send Mary Flowers for Father’s Day
What do you think?Marketing automation is a hot topic, and one that deserves the attention it is receiving. After all, it truly is changing the way marketers communicate with leads, clients and partners. I sometimes become obsessed with the way marketing automation works … Continued