Article marketing, blogging, pay-per-click advertising, banner ads, search engine marketing and optimization, social media, web design and development- These ideas and strategies that were meaningless 10 years ago were the hot topics at the Direct Marketing Association conference in San Diego this year. Net-Results showcased their state of the art intelligent email marketing and lead management automation tools in the exhibit hall amongst the industry’s latest in technology, services, and strategy providers including conglomerates like Google, Experian, and Kodak. Read more

Email marketing is an extremely cost effective and efficient way to promote your business. Unfortunately, many small businesses are reluctant to engage in email marketing for fear of legal implications surrounding the practice. This post is intended to clearly spell out what elements should be included in your email marketing campaigns (and what should not). Read more

This post is the 2nd in a series that explains the world of website visitor identification and tracking.  The first post laid out what’s not possible when trying to identify website visitors.  Now we get into what is possible in a business to business environment (the next post will discuss B2C and more on the B2B side).

Certain B2B sales and marketing organizations have a leg up when it comes to using a visitor tracking system to identify website visitors.  Why? Because in a lot of cases it’s possible to instantly identify the companies that visit your website using just an IP address.  The website visitor doesn’t even have to fill out a web form or otherwise identify himself at all. The instant a visitor comes to your site that visitor’s IP address is available to you.  Many IP addresses are easily associated with a company name and location.  Professional visitor tracking systems make that association for you and go much further, detailing exactly which pages were viewed by that visitor, the search engine they used, even the exact search phrase they typed so that you know exactly what they were looking for (this allows you to easily identify qualified vs. non-qualified prospects). Read more