The Net-Results website gets a lot of traffic from people who would like to identify individual website visitors.  Search phrases such as “identify website visitors” and “track individual web site visitors” bring traffic to us on a daily basis.  We find that many people are searching for a solution that will tell them the email addresses (or names & phone numbers) of each person that visits their website.

This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck. Read more

I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She doesn’t always get to the right person, but she does typically make contact with someone in the organization and has a good initial prospecting call. When I asked her how she normally follows up with those prospects, she said she generally handwrites notes and mails them. I thought that was a great idea – very few people do that because email is just easier – so it really makes her standout. But, I felt that the combination of handwritten notes and automated lead nurturing could further enhance her follow-up strategy and give her greater insight into the actual interest level of her prospects. Read more

As Net-Results made its debut trade show appearance at ad:tech Chicago, 2009, we were extremely pleased and excited at the turnout and fantastic response to us and the growing response to Marketing Automation. Although ad:tech Chicago is regarded as the least attended in the ad:tech conference series, we were pleasantly surprised at the amount of attendees that had their hands on the latest in marketing technology strategies, tactics and tools. Read more