Anyone who knows me will tell you that I am frugal (or possibly even cheap) most of the time. I hate spending money on things that aren’t necessary and I always look for the best deal. I was at a networking even last night and I asked a new acquaintance if he ever exhibited at tradeshows – his response was that he tried it one time and it was so expensive and intensive to plan that they didn’t get a good return on their investment. I suspect that he didn’t go about it in the same way I do, using the tools and tricks to get the most for your money and then maximizing the result at the show. The following are my tips and tricks for getting the most out of your tradeshow dollars: Read more

The term marketing automation has been around for some years now, and many (like us) in the industry believe this term to be pretty commonplace.  Truthfully, however, I can’t tell you the number of times we get blank stares or bits of awkward pauses when we say ‘marketing automation’ with prospective customers, and even prospective channel partners. Then I will say something like “What if you could identify the real prospects who are visiting your site, the things they are interested in, and how often they are visiting? Then you could follow up with an integrated email campaign targeted at a variety of segments based on their interests, behaviors and feedback? And provide scoring and nurturing of these leads within your system, all the while tying it into your CRM system and passing it on to salespeople to turn that information into revenue?” Read more

I am excited to be a part of the Net-Results team. I look forward to sharing my thoughts on marketing automation, SaaS, online communities and a host of other (hopefully) relevant topics.

Recently, I have read a few blog posts decrying SaaS vendors offering free trials. One of the main thoughts being it eliminates a large number of potential customers at the outset because they don’t want to go through the hassle of downloading, installing and evaluating a potential solution to their pain point. Really? With all due respect I would hardly qualify the person or organization as a ‘potential customer’ if they did not want to go through a (assuming)simple (and free) process to investigate a vendor’s solution to their needs before making an investment that may be disastrous. How many times have people signed up for a new software solution, only to see the integration, implementation and rollout of the product take exponentially longer and cost more than originally quoted? Many, many times. With a SaaS solution, you can see results almost instantly with most free trials. Read more

We’d like to welcome our new Chief Operating Officer, Matt Filios, to the Net-Results team. Matt is a seasoned entrepreneur with over 20 years of experience in software and technology operations. He has built, run and sold multiple internet technologies companies and we are excited to have him join us.

For the full press release, please visit our media page.