Your Website is a Terrible Salesperson

Jun 11, 2009 by admin

A great salesperson listens to their prospects. A great salesperson can tell you who the best prospects are and detail their specific needs. Your website is like a salesperson that works 24 hours a day/7 days a week, promoting your product or service. Nearly every prospective customer will visit your website before making a purchase. These website visits are a wealth of information that could help you determine a specific prospect’s interests. In fact, your prospects are telling you exactly what they need when they visit… but your website isn’t listening.

In this economy as sales and marketing budgets are being slashed, lead generation and prospecting efforts must be carefully targeted and executed. Companies can no longer afford to waste money on mass marketing and outbound sales lead generation efforts in hopes that customers will simply appear. Enter: demand generation and marketing automation platforms. By tracking individual website visitor activity, these services teach your website to listen to your prospects so that you can tailor your sales and marketing messages to meet their needs. Demand generation services allow you to automatically target prospects at the height of interest, eliminating the need and expense of generalized sales and marketing campaigns… and who couldn’t afford to save some money?