Comments on: How Much Money are you Losing when a Shopper Abandons their Cart? http://blog.net-results.com/2009/06/how-much-money-are-you-losing-when-a-shopper-abandons-thier-cart/ Marketing Automation for Small and Mid-Sized Businesses Sat, 24 Dec 2011 16:04:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Graham Jones - Internet Psychologist http://blog.net-results.com/2009/06/how-much-money-are-you-losing-when-a-shopper-abandons-thier-cart/comment-page-1/#comment-5 Graham Jones - Internet Psychologist Tue, 30 Jun 2009 20:16:45 +0000 http://blog.net-results.com/?p=66#comment-5 Some excellent points; shopping cart abandonment is frequently ignored or business owners and executives are simply too happy with the income they are getting online, so don't worry that people stop buying right in the middle of the process of parting with cash...! I have said several times in my own blog that more attention needs paying to shopping cart abandonment. Online retailers are focusing too much on the technology and security and not enough on the shopping experience. Once they see it from their customers' eyes they will change their carts and increase the proportion of successful purchases. See: http://www.grahamjones.co.uk/blog/retail/internet-shoppers-dont-like-shopping.html Some excellent points; shopping cart abandonment is frequently ignored or business owners and executives are simply too happy with the income they are getting online, so don’t worry that people stop buying right in the middle of the process of parting with cash…!

I have said several times in my own blog that more attention needs paying to shopping cart abandonment. Online retailers are focusing too much on the technology and security and not enough on the shopping experience. Once they see it from their customers’ eyes they will change their carts and increase the proportion of successful purchases.

See: http://www.grahamjones.co.uk/blog/retail/internet-shoppers-dont-like-shopping.html

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