An article in today’s Emarketer newsletter, “The Sad Tale of Abandoned Shopping Carts” reaffirmed what we’ve been preaching for quite some time now: every potential customer who puts items in their cart and leaves without ordering is a significant loss. Just how big of a loss? Well, according to Emarketer, “the average cost of abandoned goods in those shopping carts was $109.” And just how rampant is this problem? According to a Paypal and comScore study, 45% of US online shoppers have abandoned MULTIPLE carts in the past three weeks! What is a retailer/advertiser supposed to do? Read more

I’ve found that a lot of software companies have regular meetings to sit around and discuss what they think their customers want. These meetings often involve the marketing, development, and executive teams – sometimes they might even include sales. But how confident can a company be that what they think should be done in terms of development, new features, and enhancements, is actually what the customer wants and/or needs? The truth is… we don’t always know – and when we guess, we usually come up short. That is why software companies need to stop guessing and start listening to actual users and potential uses. Think: Windows Vista. Read more

In our latest press release entitled “Net-Results Utilizes Own System to Enhance Website, Trial Conversions” we discuss how we’ve recently revamped our website and trial offer based on actual data we obtained using our own system to track website visitors and send follow-up emails. I’m sure hundreds of SMBs also revamped their website last week, so the emphasis on the story was that we did it using our own tool. I struggled to write the release because I continually kept thinking… “who’s going to care?” and “how can we make this newsworthy?” dz5bgj9ce3 Read more

B2B Marketing Examiner Camberly Bates calls Net-Results “one cool tool for managing website, tracking and activities” in her latest article, “Social media: is this listening or a new way of broadcasting?”

Camberly is an influential B2B marketer and sales professional with 20 years of experience. She currently runs a business consulting firm that provides a wide range of services “from fine tuning sales and marketing efforts to product management processes”.

Thanks for the honorable mention, Camberly!

First and foremost I would like to sincerely thank the organizers of the Affiliate Convention for coming to Denver. I realize that traditionally conferences are supposed to be held in places like San Francisco and New York, but Denver has a wonderful convention center, great weather, fine amenities, and fun people… all the makings of a good show! I truly hope they will return next year and draw a larger crowd, encouraging other conferences to come here as well. Read more

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. While there are many ways to improve the abandonment rate at the point of sale (many discussed in the same Marketing Sherpa post), there are also actions you can take on the back end to regain business from people who’ve abandoned their shopping carts. Marketing automation can be a critical factor in revenue generation for B2C and B2B companies alike – but for the purpose of this example, let’s focus on the B2C market. Read more

When talking about demand generation services to people who don’t fully understand how they work, we often get this response: “I have Google Analytics. I know who is coming to my site and what they are doing.”

You do…really? Read more

Naturally most organizations place the greatest emphasis on lead generation, brand awareness, and new customer acquisition when planning marketing activities. The bulk of most marketing budgets are spent in attempt to generate new revenue. But what about the age-old notion that it costs significantly less to keep a customer you already have than obtain a new one? In today’s hectic business environment, many organizations have forgotten to pay attention to a very important group of people: the customers they already have. Read more

Next week the Affiliate Convention will be held at the Colorado Convention Center in Denver. This will be out first time attending an event surrounding affiliate marketing and we are looking forward to being a part of it. According to their website, “Affiliate Convention provides the greatest opportunity to learn from your peers, find better commission deals, as well as explore new products to offer. We expect 1000+ affiliates in attendance at the inaugural event. This will be the highest level of affiliates ever assembled in North America.” Read more

A great salesperson listens to their prospects. A great salesperson can tell you who the best prospects are and detail their specific needs. Your website is like a salesperson that works 24 hours a day/7 days a week, promoting your product or service. Nearly every prospective customer will visit your website before making a purchase. These website visits are a wealth of information that could help you determine a specific prospect’s interests. In fact, your prospects are telling you exactly what they need when they visit… but your website isn’t listening. Read more