It’s Boulder Startup Week and I’m feeling inspired.
You may have noticed the lack of an “Internlandia” in the title…I’m an official full-time employee now! I spent 3 months here as an intern making photocopies, washing cars, doing data entry, getting coffee, running errands…just kidding, this is Net-Results! I actually spent the last 3 months writing content, designing documents and presentations for our channel partners, developing a new social media strategy (send me a tweet!) and, well, a little bit of everything because we’re a start up and that’s the nature of the beast.
As Matt (my new boss!) likes to say, “There’s one job description and that’s ‘whatever it takes’” And let me tell you, we live that every day over here.
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BEEP BEEEP BEEEEP. I look up, a little startled, from my laptop at my alarm clock. Wow, 6 AM already. Little does the alarm clock know I am already up… Only because I actually didn’t sleep last night, or the night before… Am I suffering from insomnia you ask? No, something far, far worse, welcome to every college student’s most stressful time of the year, Finals Week. Regardless of what school you look at, Finals Week pretty much looks the same. Thousands of red-eyed, un-showered, caffeine driven zombies invade the local libraries and coffee shops in some hopeful belief that they can memorize an entire semester’s worth of information in the week before their test. As a year round user, and strong advocate, of the library I always find myself annoyed at the sudden influx of other students into the libraries.
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Marketing Automation is an evolutionary step that goes beyond simply providing email content to your contacts. Marketing Automation blends data, content, lead scoring and nurturing that requires active participation in order to realize real results. And the results can be staggering. (more…)
The field of marketing has experienced many changes as technological advances, human and corporate goals as well as consumer habits have evolved. From humble beginnings as early-human paintings of animals to carefully
segmented content, marketing has developed into more than just a method of communication, it has become a tool for perfecting what is communicated. The following is a list of events in the marketing world and human development which have led us to where we are today. One huge difference between the infancy of marketing and today’s technological capabilities is the idea that marketing should be inbound instead of outbound. Gone are the days where advertising and harassment were one and the same. With software like marketing automation, marketing has taken on a new role, one that defines leads based on their real-time actions and preferences. Marketing has shifted its focus to an inbound philosophy, providing relevant content to the right people at the right time and allowing sales and marketing to work together.
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Hello Fellow Revenue Makers,
The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may need tweaking. Here is what we at Net-Results recommend to our customers and agency partners.
Lead Scoring: How is your qualification criteria looking? Are your SQL’s truly sales-qualified or do you need to throttle the scoring a bit until they are truly ready? Or conversely are you over-nurturing your leads past the point of being sales-ready? Each is a real possibility if you aren’t continually monitoring your lead stages and outcomes. Work with your sales team (if you’re not already) to make sure the alignment is there. (more…)
