How many times have you presented a proposal to a client/prospect and you felt flat-out awesome about your performance? Maybe you finished the meeting and found yourself pumping your fist, in awe of your own sales prowess. Perhaps you even slapped a few high-fives with your fellow co-workers while waxing poetic about your own genius. You rock the house! Right?
Why exactly do you feel that way? Is it your own perception or did your prospect tell you that? If your prospect told you that, do you think they’re being honest with you? If so, how do you know?
Blake Anderson of the popular Comedy Central show “Workaholics” spoke about the overwhelming presence of social media in our lives when he tweeted “If you follow a girl on Instagram and her best friend on twitter you will literally know every single thing happening in her life.” I don’t believe Anderson, a comedian, meant to make a statement about how interlaced our lives are with social media; however he did bring up a great point. In this new age of Facebook, Twitter, Instagram and countless other social media sites, how can companies leverage another’s use of social media for their own benefit? How can using Instagram and other social media to advertise effect a business?
Marketing Automation Drama…
A few weeks ago Salesforce.com acquired Pardot via their acquisition of Exact Target. Today Salesforce.com de-listed both Marketo and Eloqua from their AppExchange. With ~90% of Marketo’s customer base being Salesforce users the shit is hitting the fan. Chaz spread the following image around the office. We all got a laugh so we thought we’d share…
Hi, nice to meet you! Can I get yo’ numba?
This is an unfortunate scenario that can be found all over the internet. No, not internet dating and lame pick-up lines. I’m talking here about irresponsible landing pages. Please, don’t be that guy. It’s time to learn where you’re going wrong with your landing pages so they actually start converting and stop harassing people in ways that are detrimental to your brand.
Well, this has been a very exciting week for me here as an intern at Net-Results. Everyone here has been working their fingers to the bone in a company-wide collaboration to redesign our website. There are basically an unlimited number of changes that can be made to a website, and with several different, opinionated and vocal people working together the process to narrow it down has been…testing. One huge aspect of the website redesign has been the company culture we want to portray. We all know what “company culture” is but what actually shows it to us? The phrase “I know it when I see it” comes to my mind personally. It’s hard to point out explicitly what shows a company’s culture, so I was assigned to propose a social media strategy to showcase the fun, professional, and dynamic workplace that I get to come into every day. Since I learned quite a bit along the way, I wanted to share it in Internlandia. (more…)